Friday, September 28, 2018

Ways To Brand A City Through Hardscapes

By Deborah Russell


Some cities will have huge importance of art or literature. So a visitor visiting the area should feel the same in every corner of the city when they arrive. For that they can even employ the services of professional hardscaping services San Gabriel Valley who will make city special and beautiful.

Why there is a need to beautify the cities is a big question to ask. Some may even question the morale of spending huge state resources and maintaining the landscaping. But it has got many important aspects. First is that it gives moral boost for the visitors visiting the city.

It can be decorated with many beautiful plants filled with flowers. They can install an artificial fountain in the middle of the park to give it a center of attraction. There can be a walkway paved with tiles for the visitors to walk all the way along the park. They can install beautifully painted benches and sitting spaces for the visitors to sit and relax. Kids will be the most important visitors there. So there should be many facilities available to them.

City beautification is done by the urban planning board in the area. It is a government body which deals with the planning and implementation. Landscaping comes under them. They make the blue print about and the facilities they need to organize it. There will be parks, pools, riversides and monuments.

City authorities can also invest in the monuments available in the city to give it a makeover and at the same time retaining its historical and traditional importance. It should be well painted well free of dust and weather attacks. If its very old monuments, need to apply chemical coating to make it lasts long. Beautiful trees, plants and good and ornamental lighting is very important.

City landscape also helps growing trade and commerce. Every city likes to attract investments and business people to invest in them. There is a huge competition among the cities in wooing the investors. Business community no longer requires ease of doing business in the cities as they are now a days getting it in almost every city.

They demand more and first among them is the landscape of territorial division. They may have to take their clients to the office very often to sign new contracts and hence they may look into the beauty of any city. If the city is good, the city will end up getting more projects.

Branding a city nowadays is a common phenomenon. Every city is contesting with one another in getting better ratings. Some cities are blessed with many attractions such as historical monuments, or places which can attract many visitors. Some areas are historically important. Some are spiritually important.

So trade and marketing plays a vital role. These visitors not only supports tourism, but also helps the city to increase and widen its production and marketing of goods and services. Markets will get more sales from the visitors. Numerous shops will start functioning in and around selling the necessary items which may attract tourists. So the planners will have to create a market place as well. Government should also prioritize advertised these through various websites and channels. It attracts many tourists to the area.




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